Car Selling Without Price Negotiations

A new era in car buying is emerging as manufacturers shift towards fixed, non-negotiable prices in direct-to-consumer models. According to a recent BCG study, nearly 68% of car buyers prefer paying a mark-up to avoid the hassle of price negotiations. This trend, discussed by BCG’s Ferdinand Harries and Professor Dominik Papies, highlights a significant change in consumer behavior, with fixed prices becoming increasingly popular. Discover more in our latest article, featured in the St. Gallen Marketing Review: bit.ly/3GUbDn1 Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG's founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients. Subscribe to BCG’s YouTube channel: goo.gl/hsFsVT Visit us at www.bcg.com/