USC Center for PR Event: How AI is Transforming the Future of PR & Communications

On Thursday, March 30, USC Annenberg hosted a panel discussion about the current and future use of AI (Artificial Intelligence) in public relations, and a demo about new AI platforms developed for communication professionals. Fred Cook, director of the USC Center for Public Relations, was the host, and the discussion was moderated by Doug Dawson, USC adjunct instructor and general manager of global communications for Microsoft.

Panelists:

- Aaron Kwittken, CEO & Founder, PRophet, Comms Tech Cloud CEO, Stagwell Global
   - Use generative and predictive AI tools to create better, more relevant content and predict media interest and sentiment
- Ed Clarke, CEO and Founder, Cometrics,
   - Use AI to understand your peer and competitive ESG communications footprints and benchmarks
- Bobby Lincoln ‘12, COO and Co-Founder, PeakMetrics
    - Identify emerging threats and storylines about brands, industries, and competitors using AI