EasyCard company launches custom EasyCards to warm welcome｜Taiwan News
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The EasyCard company has launched
The EasyCard company has launched customized EasyCards for the first time, and the product has received a very warm welcome. More than 10,000 custom cards have sold in just a few weeks. Card holders are mostly choosing to print their cards with photos of popstars, family members or pets. The cards are available from just a few of Taipei’s busiest MRT stations. FTV went down to one station, to find out what folks queuing for a card hope to get from the experience.
A huge queue has formed at this MRT station. What’s the big event?
Member of public
I’ve printed this brand-new custom EasyCard, with a photo of the K-pop idol Minnie from the group (G)I-DLE.
Member of public
I printed a card of an idol, Yujin from IVE. This is Yeh Shu-hua from (G)I-DLE.
The EasyCard company collaborated for the first time with a printing company to launch custom cards on May 20. In this first trial period, the printing machines are only available at MRT Nanjing Fuxing station, Zhongxiao Fuxing station and Zhongshan station.
Meng Chia-mei
FTV reporter
It’s really simple to print your custom EasyCard. You just need to scan a QR code, upload a photo of your favorite idol, and in less than two minutes, you can get back your own personalized card.
They’re so popular that the company has issued a limit of five cards per customer. A normal EasyCard features a cute cartoon design and sells for NT$100. These custom cards are almost four times as expensive, but many fans think that’s a steal if they can get a card with their fave on.
Member of public
EasyCards are cheaper than something that would be issued by the government, like in South Korea they have transport cards.
Member of public
I think it’s worth it, for an EasyCard to have something you like on it.
Member of public
I’m getting an EasyCard for my child today, as a commemorative thing. And I’m getting one for my close friend. When he sees it he’ll think of how I gave it to him, so it will feel sweet.
The custom card frenzy has swept in from South Korea, where the super-popular Namane cards are available from machines at all the top tourist destinations.
Tang Yuen-chun
Marketing expert
The EasyCard is a ubiquitous item in the handbag, and it’s become a top way to express your individuality. You don’t want to be the same as everyone else. So that will create, in the short term, a trend of huge demand for these custom cards. An expense like this is considered quite reasonable by people who really care about expressing their individuality.
Stats from the EasyCard company suggest that people like to print cards with photos of idols, pets and family members. The age of the one-size-fits-all card is long gone.
For more Taiwan news, tune in:
Sun to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53
#台灣新聞 #TaiwanNews #民視新聞 #FTV新聞 #Taiwan
A huge queue has formed at this MRT station. What’s the big event?
Member of public
I’ve printed this brand-new custom EasyCard, with a photo of the K-pop idol Minnie from the group (G)I-DLE.
Member of public
I printed a card of an idol, Yujin from IVE. This is Yeh Shu-hua from (G)I-DLE.
The EasyCard company collaborated for the first time with a printing company to launch custom cards on May 20. In this first trial period, the printing machines are only available at MRT Nanjing Fuxing station, Zhongxiao Fuxing station and Zhongshan station.
Meng Chia-mei
FTV reporter
It’s really simple to print your custom EasyCard. You just need to scan a QR code, upload a photo of your favorite idol, and in less than two minutes, you can get back your own personalized card.
They’re so popular that the company has issued a limit of five cards per customer. A normal EasyCard features a cute cartoon design and sells for NT$100. These custom cards are almost four times as expensive, but many fans think that’s a steal if they can get a card with their fave on.
Member of public
EasyCards are cheaper than something that would be issued by the government, like in South Korea they have transport cards.
Member of public
I think it’s worth it, for an EasyCard to have something you like on it.
Member of public
I’m getting an EasyCard for my child today, as a commemorative thing. And I’m getting one for my close friend. When he sees it he’ll think of how I gave it to him, so it will feel sweet.
The custom card frenzy has swept in from South Korea, where the super-popular Namane cards are available from machines at all the top tourist destinations.
Tang Yuen-chun
Marketing expert
The EasyCard is a ubiquitous item in the handbag, and it’s become a top way to express your individuality. You don’t want to be the same as everyone else. So that will create, in the short term, a trend of huge demand for these custom cards. An expense like this is considered quite reasonable by people who really care about expressing their individuality.
Stats from the EasyCard company suggest that people like to print cards with photos of idols, pets and family members. The age of the one-size-fits-all card is long gone.
For more Taiwan news, tune in:
Sun to Fri at 9:30 pm on Channel 152
Tue to Sat at 1 am on Channel 53
#台灣新聞 #TaiwanNews #民視新聞 #FTV新聞 #Taiwan
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در تاریخ 1403/03/23 منتشر شده
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