Is Supreme Cool Again?

Supreme was once the undisputed king of streetwear and quite possibly the most discussed fashion brand in the world. Only a few years ago, it seemed like everyone, from hungry hypebeasts to your grandma, were talking about Supreme...so what happened? Supreme's cultural relevance seemingly disappeared overnight, no one talks about the brand anymore, but maybe thats a good thing???

Today I talk about the history of Supreme, provide my own handy definition for "cool" and discuss whether or not I think Supreme has returned to (somewhat) its former glory.

Stream link - join me every Thursday at 8pm EST: @thebiasedcut

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