Marketing 3.0 - Philip Kotler - (Part 2)

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1.4 هزار بار بازدید - 9 سال پیش - Marketing 3.0 - Philip Kotler
Marketing 3.0 - Philip Kotler - (Part 2)

After publishing his book on Marketing 3.0, Philip Kotler tells us about the concept through the interview in Management TV.

This video is the second part of the interview in the HSM Specials. Kotler equates the Marketing 3.0 to de Management 3.0 and explains the meaning of some concepts such as storytelling, demarketing, inside marketing and ingredient branding.



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9 سال پیش در تاریخ 1394/07/02 منتشر شده است.
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