Define a Shared Vision: The First Step to Digital Transformation

For any digital transformation to succeed, it must begin with a shared vision of your company’s future. So says David Rogers, author of “The Digital Transformation Roadmap” and longtime faculty member at Columbia Business School Executive Education.

In this 30-minute webinar, Rogers explains how effective leaders define a vision of their future landscape and their unique right to win. Learn: how a legacy auto maker and a global financial services firm redefined their digital future, why any transformation will fail without a shared vision, and four essential tools to make your case to shareholders and to employees.

David teaches in our Leading Digital Transformation: Accelerate Change for Business Impact program. Learn more: https://execed.business.columbia.edu/...

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