Brand Stories, SEO and The Future of Search Engine Optimization | CrystalWaddell.com

Ok, if SEO goes beyond just keywords and optimization, what does that look like in practice? Well, that's the type of stuff we talk about every week in the SEO Squad (that's my SEO Support Group for entrepreneurs!) One of the optimization magic tricks we talk about is Brand Stories. I learned this from the brilliant Emma Boshart when she came on the podcast last year! Why do we do this? So we can create content that sounds like us and works on our behalf when we are offline. PLUS, I recently found out this brilliance also goes by another name, according to Terakeet: Owned Asset Optimization (or OAO for short).  Shout out to Jonas Sickler and Terakeet for helping me put these puzzle pieces together. Anyway, 2024 has shown as that we need to optimize BETTER to capture those who are "in-market" for what we sell (Shout out to Andrew Holland!)  We've answered the what we need to do, now it's just time to develop the HOW.