Philip Kotler on innovation and lateral marketing

Learn the process of how to promote new ideas within your organization. Incremental innvovation is not enough - what is it and how to move beyond. Lateral marketing vs. Vertical marketing Is it enough to just have a marketing department? How to get all of your employees thinking innovatively! What lessons can be learned from Whirlpool, Shell and Samsung with regards to promoting innovation? You innovate or you stagnate - how to make sure that you move ahead!

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