Transmedia - Example
86 بار بازدید -
2 سال پیش
-
Transmedia - ExampleIn a transmedia
Transmedia - Example
In a transmedia campaign the information is transmitted through different channels and, unlike traditional campaigns, each channel is used to tell a part of the story by adapting the message, and all of them complement each other to create the complete message.
In this video Angela Ahrendts, CEO of Burberry, explains how blurring the lines of physical and digital—with a flagship store that mirrors the website and a website which shares live experiences from concerts to runway shows—Burberry constantly challenges itself to effectively target millennials and engage global audiences through digitally-led authentic and emotive storytelling.
If you have proved useful this video, SUBSCRIBE to the channel!
You can also follow me on:
- Twitter: https://twitter.com/neusoler
- SlideShare: http://es.slideshare.net/neuSoler
In a transmedia campaign the information is transmitted through different channels and, unlike traditional campaigns, each channel is used to tell a part of the story by adapting the message, and all of them complement each other to create the complete message.
In this video Angela Ahrendts, CEO of Burberry, explains how blurring the lines of physical and digital—with a flagship store that mirrors the website and a website which shares live experiences from concerts to runway shows—Burberry constantly challenges itself to effectively target millennials and engage global audiences through digitally-led authentic and emotive storytelling.
If you have proved useful this video, SUBSCRIBE to the channel!
You can also follow me on:
- Twitter: https://twitter.com/neusoler
- SlideShare: http://es.slideshare.net/neuSoler
2 سال پیش
در تاریخ 1401/07/21 منتشر شده
است.
86
بـار بازدید شده