7 Common Google AdWords Mistakes to Avoid
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6 سال پیش
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Discover 7 common Google AdWords
Discover 7 common Google AdWords mistakes to avoid with your Google AdWords campaigns. There are plenty of mistakes that people make with Google AdWords so it is important to avoid them and to keep your campaigns optimized. Since AdWords can be difficult to learn for beginners, new advertisers many times make mistakes and don't ever test Google AdWords again. That's why we put together this video, so you can look at some common errors that advertisers make.
Helpful URLs:
Google Ads Mistakes to Avoid: https://surfsideppc.com/google-ads-mi...
Google Ads Guide: https://surfsideppc.com/google-ads/
Google AdWords Tutorial: Google AdWords Tutorial - Step-By-Ste...
Google AdWords and Bing Ads Keyword Match Types: Keyword Match Types in Google AdWords...
Google AdWords Keyword Bidding Strategy: Keyword Bidding Strategy for Google A...
Google AdWords Quality Score and Ad Rank Explained: Google AdWords Quality Score and Ad R...
7 Google AdWords Mistakes:
Mistake 1 - Opting into the Search Network and Display Network at the same time.
The Google Search Network and Search Partners are much different than the Google Display Network (GDN). When you target keywords, you want to target them on the search network since they perform much different for display ads.
Mistake 2 - Not Using Negative Keywords.
Negative keywords are vital to a successful campaign. Regardless of the industry you work in, there are always going to be unrelated keywords in your search terms report. In addition, you can remove certain words that will not drive you conversions.
Mistake 3 - Not Optimizing for Conversions.
People spend a lot of money on advertising where they simply drive traffic to their website. They have no goal in terms of leads, sales, phone calls, app installs, or any other key performance indicator. In order to successfully manage your advertising budget, you need to track conversions and optimize your conversion rate while keep costs similar.
Mistake 4 - Poor Keyword Research and Bidding on Broad Match Keywords.
Keyword Research is absolutely vital to successful campaigns in addition to avoiding broad match keywords. Modified broad match, phrase match, and exact match keywords will help your campaigns perform much better. In addition, finding the right keywords and bidding on them properly will be the best long-term strategy for you.
Mistake 5 - Not Testing Bidding Strategies as you Optimize Google AdWords Campaigns.
There are a wide variety of Google AdWords bidding strategies including Target CPA, Target ROAS, Maximize Clicks, Maximize Conversions, Target Outranking Share, Target Top of Page, and Manual CPC. We love starting with Manual CPC and then getting to Target CPA after we test everything.
Mistake 6 - Only Creating 1 Ad Variation and Not Using Ad Extensions.
Google AdWords will automatically optimize your campaigns to show your top-performing ads. In addition, ad extensions make your ads larger in search results and you can add more relevant information.
Mistake 7 - Not Understand the Goals of Google AdWords
Ultimately, you want to keep testing and optimizing your Google AdWords campaigns until you can effectively use Target CPA or Target ROAS bidding strategies. If you can find the right keywords for your business that drive results, you can keep bidding on them and optimizing your campaigns. Target CPA and Target ROAS bidding strategies will allow Google AdWords to optimize your campaigns for you, you just have to give them the data they need while constantly improving your campaigns.
0:00 Introduction
0:01 7 Common Google AdWords Mistakes Detailed Examples and How to Fix All 7 Common Mistakes
0:41 Search Network & Display Network Fix it by excluding the Display Network when creating Search Campaigns
1:58 Not Using Negative Keywords Fix it by adding negative keywords based on your search terms report
4:54 Not Optimizing For Conversions Fix it by creating AdWords conversions for your leads, sales, etc.
6:28 Poor Keyword Research & Broad Match Fix it by using the Keyword Planner and avoiding broad match keywords
9:47 Not Testing Bidding Strategies Fix it by testing bidding strategies to find the optimal option for you
15:44 Not Understanding Google AdWords Fix it by testing until you can use a Target CPA OROAS bidding strategy
Helpful URLs:
Google Ads Mistakes to Avoid: https://surfsideppc.com/google-ads-mi...
Google Ads Guide: https://surfsideppc.com/google-ads/
Google AdWords Tutorial: Google AdWords Tutorial - Step-By-Ste...
Google AdWords and Bing Ads Keyword Match Types: Keyword Match Types in Google AdWords...
Google AdWords Keyword Bidding Strategy: Keyword Bidding Strategy for Google A...
Google AdWords Quality Score and Ad Rank Explained: Google AdWords Quality Score and Ad R...
7 Google AdWords Mistakes:
Mistake 1 - Opting into the Search Network and Display Network at the same time.
The Google Search Network and Search Partners are much different than the Google Display Network (GDN). When you target keywords, you want to target them on the search network since they perform much different for display ads.
Mistake 2 - Not Using Negative Keywords.
Negative keywords are vital to a successful campaign. Regardless of the industry you work in, there are always going to be unrelated keywords in your search terms report. In addition, you can remove certain words that will not drive you conversions.
Mistake 3 - Not Optimizing for Conversions.
People spend a lot of money on advertising where they simply drive traffic to their website. They have no goal in terms of leads, sales, phone calls, app installs, or any other key performance indicator. In order to successfully manage your advertising budget, you need to track conversions and optimize your conversion rate while keep costs similar.
Mistake 4 - Poor Keyword Research and Bidding on Broad Match Keywords.
Keyword Research is absolutely vital to successful campaigns in addition to avoiding broad match keywords. Modified broad match, phrase match, and exact match keywords will help your campaigns perform much better. In addition, finding the right keywords and bidding on them properly will be the best long-term strategy for you.
Mistake 5 - Not Testing Bidding Strategies as you Optimize Google AdWords Campaigns.
There are a wide variety of Google AdWords bidding strategies including Target CPA, Target ROAS, Maximize Clicks, Maximize Conversions, Target Outranking Share, Target Top of Page, and Manual CPC. We love starting with Manual CPC and then getting to Target CPA after we test everything.
Mistake 6 - Only Creating 1 Ad Variation and Not Using Ad Extensions.
Google AdWords will automatically optimize your campaigns to show your top-performing ads. In addition, ad extensions make your ads larger in search results and you can add more relevant information.
Mistake 7 - Not Understand the Goals of Google AdWords
Ultimately, you want to keep testing and optimizing your Google AdWords campaigns until you can effectively use Target CPA or Target ROAS bidding strategies. If you can find the right keywords for your business that drive results, you can keep bidding on them and optimizing your campaigns. Target CPA and Target ROAS bidding strategies will allow Google AdWords to optimize your campaigns for you, you just have to give them the data they need while constantly improving your campaigns.
0:00 Introduction
0:01 7 Common Google AdWords Mistakes Detailed Examples and How to Fix All 7 Common Mistakes
0:41 Search Network & Display Network Fix it by excluding the Display Network when creating Search Campaigns
1:58 Not Using Negative Keywords Fix it by adding negative keywords based on your search terms report
4:54 Not Optimizing For Conversions Fix it by creating AdWords conversions for your leads, sales, etc.
6:28 Poor Keyword Research & Broad Match Fix it by using the Keyword Planner and avoiding broad match keywords
9:47 Not Testing Bidding Strategies Fix it by testing bidding strategies to find the optimal option for you
15:44 Not Understanding Google AdWords Fix it by testing until you can use a Target CPA OROAS bidding strategy
6 سال پیش
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