Augmented Reality Finds Its Focus, With Magic Leap CEO Peggy Johnson | TechCrunch Disrupt 2023

Even the most impressive technology can struggle to find its market. One of hardware’s most well funded startups, Magic Leap didn’t take the consumer world by storm. CEO Peggy Johnson has led the company’s pivot to focus on enterprise applications, launching a second-generation device and forging partnerships with enterprise players along the way. With Meta, HTC and now Apple vying for a piece of the market, has augmented reality’s moment finally arrived?


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