The 4 P's of Marketing

A quick overview of the 4 P's of Marketing.

The 4 P's of Marketing

1. Product
2. Price
3. Place
4. Promotion

The 4 P's are the main components of the Marketing Mix.

Definitions:

1. Product: Defined as a good or service that satisfies some wants and needs of customers.

2. Price: The amount of money a customer is willing to pay, in order to acquire a product or service.

3. Place: The location where the customer will preview and buy the product (or service).

4. Promotion: All activities that encourage the customer to consider viewing and buying a product (or service).

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