Yes Theory's SECRETS to Capturing Authentic Moments

In today’s episode, Jack sits down with one of the founding members of ‪@YesTheory‬ Ammar Kandil. In 2015, Ammar met friends Thomas Brag and Matt Dahlia to start the experiment that would later become a worldwide phenomenon. The power of Yes has taken the group of friends all over the world, and created a community that revolves around the slogan “Seek Discomfort.” It’s even allowed Ammar to direct their first feature documentary, Project Iceman.
In this this episode, Jack and Ammar discuss the team behind Yes Theory videos, and how they able to capture authentic moments with strangers wherever they go.

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