B.com(P) UNIT 5TH |CH-9 MARKETING |SEM 5th| ENTREPRENEURSHIP DEVELOPMENT |Sol Du| MARKETING MIX |

B.com(P) UNIT 5TH |CH-9 MARKETING |SEM 5th| ENTREPRENEURSHIP DEVELOPMENT |Sol Du| MARKETING MIX |B.com(P) UNIT 5TH |CH-9 MARKETING |SEM 5th| ENTREPRENEURSHIP DEVELOPMENT |Sol Du| MARKETING MIX |B.com(P) UNIT 5TH |CH-9 MARKETING |SEM 5th| ENTREPRENEURSHIP DEVELOPMENT |Sol Du| MARKETING MIX |
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👇👇 All units chapter wise link below 👇👇 NOTES are available..

UNIT 1= CH-1= B.com(P) Unit 1| CH-1 Concept Meaning...
               CH-2= B.com(P) Unit 1|CH-2 Entrepreneurship...
UNIT 2= CH-3=B.com(P) Unit 2| CH-3 Entrepreneurial...
               CH-4=B.com(P) Unit 2| CH-4 Entrepreneurshi...
UNIT 3= CH-5= B.com(P) Unit 3| CH-5 The Business Pl...
UNIT 4= CH-6= B.com(P) UNIT 4TH |CH-6 ENTREPRENEURI...            
UNIT 5= CH-7= B.com(P) UNIT 5th| CH-7 FUNCTIONAL PL...
               CH-8= B.com(P) UNIT 5TH |CH-8 MANAGEMENT OF...
               CH-9= B.com(P) UNIT 5TH |CH-9 MARKETING |SE...
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👇👇 TOPIC DISCUSS IN THIS CHAPTER BELOW 👇👇

Unit III: Entrepreneurial Process
Generation of business ideas; Opportunity sensing and identification; Test of feasibility of
business ideas; Developing a business proposal, contents of a business plan/project
report; Project appraisal by external agencies. (Students should be taught to prepare a
business plan of their choice based on the framework of opportunity sensing and
identification techniques).

Unit V: Managerial Aspects of Business
Managing finance; Understanding capital structure; Understanding organisation structure
and management of human resources of a new enterprise; Understanding of marketing-
mix; Management of assets (cash management); Relationship management; Cost
management; Understanding family business management.
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