Superga x ALEXACHUNG - Spring Summer 2018

In 2016 Alexa Chung launched her eponymous label, following several successful collaborations, campaigns and musings for some of the worlds most recognisable brands, including her first campaign with Superga in 2011. At the heart of ALEXACHUNG, Alexa's vision was: to create clothes that people want to wear, featuring her popular sartorial style choices, combining Parisian chic with a New York edge, all the clothes and accessories of the brand reflect her eclectic personality.

Alexa Chung's collaboration with Superga® began in 2011, when she was the brand's Ambassador; and since Alexa's love for Superga never died she returned to design her own footwear collection with Superga® for Spring Summer 2018. The campaign was shot in Los Angeles, capturing Superga's essence and character with Alexa's acclaimed touch.

Alongside being the face of Superga, Alexa, has designed a collection reflecting her personal style. Alexa has reinterpreted the classic Superga silhouette (2750, mid cut and mule) with different textures and colours. She created shoes that people want to wear, combining distinctive fabrics; varnish, satin, cotton and terry towel and feminine tones including off white, burgundy and sky blue.

Shop Superga : https://www.superga.co.uk

Shop Superga x ALEXACHUNG : https://www.superga.co.uk/alexachung

Music - Miol Mor Mara by Outsider.

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