What Are The 7 Ps Of The Services Marketing Mix 🌎🎬🤓📚 7P Model
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2 سال پیش
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In 1981, Bernard H. Booms
In 1981, Bernard H. Booms and Mary J. Bitner further built upon the traditional marketing mix. First created by Jerome E. McCarthy.
I have a whole video on McCarthy’s 4Ps marketing mix—so please check that out.
But for today, we’re looking at the 7 Ps services marketing mix.
This Marketing Mix is also called the 7P model or the 7 Ps of Booms and Bitner. That’s catchy!
Let’s explore this topic together!!! 👍
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Chapters
0:00 The story behind the 7 Ps
2:02 What are the 7 Ps?
3:57 Are there limitations to the 7 Ps model?
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2 سال پیش
در تاریخ 1401/06/01 منتشر شده
است.
550
بـار بازدید شده