Process of international marketing | international marketing process| MCom |
3.2 هزار بار بازدید -
12 ماه پیش
-
International marketing is the process
International marketing is the process of promoting and selling products or services in foreign countries. It involves several key steps:
Market Research: Analyzing target markets, consumer behavior, and competition in different countries.
Market Entry Mode: Choosing the best approach, such as exporting, licensing, joint ventures, or direct investment.
Product Adaptation: Customizing products to meet local preferences and regulatory requirements.
Pricing Strategy: Determining competitive pricing while considering currency fluctuations and local purchasing power.
Distribution Channels: Selecting the most effective channels to reach customers globally.
Promotion and Communication: Tailoring marketing campaigns to suit cultural and language differences.
Legal and Regulatory Compliance: Understanding and adhering to international trade laws and regulations.
Financial Planning: Dealing with foreign exchange rates, payment methods, and financial risks.
Monitoring and Evaluation: Continuously assessing performance and adjusting strategies to ensure success.
After-sales Support: Providing customer service and support to maintain customer satisfaction.
Successfully navigating the international marketing process can open doors to new markets and increased global growth opportunities for companies.
#internationalbusiness #internationalmarketing #process #business #customers
#processvideo #mcom #education #educational
#businessgrowth #globalexpansion #businessexpansion
Market Research: Analyzing target markets, consumer behavior, and competition in different countries.
Market Entry Mode: Choosing the best approach, such as exporting, licensing, joint ventures, or direct investment.
Product Adaptation: Customizing products to meet local preferences and regulatory requirements.
Pricing Strategy: Determining competitive pricing while considering currency fluctuations and local purchasing power.
Distribution Channels: Selecting the most effective channels to reach customers globally.
Promotion and Communication: Tailoring marketing campaigns to suit cultural and language differences.
Legal and Regulatory Compliance: Understanding and adhering to international trade laws and regulations.
Financial Planning: Dealing with foreign exchange rates, payment methods, and financial risks.
Monitoring and Evaluation: Continuously assessing performance and adjusting strategies to ensure success.
After-sales Support: Providing customer service and support to maintain customer satisfaction.
Successfully navigating the international marketing process can open doors to new markets and increased global growth opportunities for companies.
#internationalbusiness #internationalmarketing #process #business #customers
#processvideo #mcom #education #educational
#businessgrowth #globalexpansion #businessexpansion
12 ماه پیش
در تاریخ 1402/05/08 منتشر شده
است.
3,296
بـار بازدید شده