Efficiency versus effectiveness: Why marketers need to move beyond ROI

Marketing Week
Marketing Week
5.9 هزار بار بازدید - 6 سال پیش - Too many marketers are using
Too many marketers are using ROI as a key measure of success. In this new video in association with Thinkbox, we speak to marketing effectiveness experts the limitations of ROI and why brands need to think about total marketing effectiveness.
6 سال پیش در تاریخ 1397/08/08 منتشر شده است.
5,915 بـار بازدید شده
... بیشتر