Leveraging LinkedIn Like an Expert with Emma Welch A.B.'16

Interested in maximizing your professional development and networking opportunities on LinkedIn? Do you have a goal to spruce up your profile - or to get started on this valuable platform that facilitates the hiring of 6 people per minute? Wherever you are on your LinkedIn journey, join us to learn expert tips on how to leverage this valuable platform from Emma Welch A.B. ’16 - including how to make your profile stand out, boost your credibility, post with a purpose and find valuable new connections and groups.

Amie Kromis M.B.A. ‘19
Co-Chair Duke D.C. Professional Development Committee

Emma Welch A. B. ’16
Former Creator Manager at LinkedIn, Communications for Duke Southern California Alumni Board


00:00 - Introductions
1:46 - Why LinkedIn?
2:48 - Personal Brand
4:47 - Profile & Cover Photo
14:09 - Your Headline
18:42 - Your Summary
23:24 - Work Experience
28:38 - Volunteer Experience & Education
31:29 - Create Content
35:27 - Feature Content
36:35 - Post With A Purpose
39:55 - Discovering Existing & Finding New Connections
41:28 - Try Groups
43:12 - Set Profile Alerts
44:16 - LinkedIn Learning
47:40 - Q & A