Product Mix in Marketing Explained (Hindi)
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Product Mix, another name as
Product Mix, another name as Product Assortment, refers to a number of products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries. All these are under the same brand umbrella. Whereas, a company may have varied and distinct other product lines that may be in good contrast to each other, such as medicines and clothing apparel.
Product mix can also be understood as the complete set of products and services that are offered by a firm. A product mix consists of the product lines, which are associated items which a consumer purchases.
Product mix can also be understood as the complete set of products and services that are offered by a firm. A product mix consists of the product lines, which are associated items which a consumer purchases.
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