Pepsi - Break The Routine

In its latest commercial, Pepsi motivates people to exit from their boring routine, stray from the ordinary and try different things. With a "GIF like" edit, a whole city is getting mad, until a young boy tastes the new Pepsi Lemon: "the Pepsi with lemon juice".

Its tagline sums it up: "Break the routine." An original and committed ad for a soda company.

Production: Iconoclast Los Angeles.
Music: "Overthrow" by Boys Noize.

Uploaded with the authorization of Pepsi.

• #entertainment
• #publicit
• #marketing
• #advertising
• #creative
• #ad
• #ads_commercial
• #pepsi
• #lemon
• #lemon_juice