How Channel 4 is Innovating the Traditional TV Model in the UK | Connections Ep 13 | Salesforce
877.4 هزار بار بازدید -
3 سال پیش
-
Alex Mahon, the CEO of
Alex Mahon, the CEO of Channel 4 in the UK, is reinventing how to reach, respond and represent audiences across Britain. Mahon is prioritizing digital growth above linear ratings and reimagining Channel 4 with a slate of new ground-breaking, creator-driven content that spans across all screens, allowing the network to reach an increasingly mobile and competitive audience.
#Salesforce #Connections
Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus
Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.
0:00 - Connections Intro
1:30 - Alex Mahon’s background
2:02 - What brought Mahon into media
2:55 - How to keep your audience and consumers in mind
3:25 - The importance of freedom and trust with creative ideas
3:50 - The mission of Channel 4
4:28 - How Channel 4 challenges the prejudices
5:00 - How Mahon brought in change
5:48 - Channel 4’s big transformation
7:30 - How Channel 4 dealt with COVID lockdown
9:10 - The importance of marketing shows to audiences
10:05 - Advice for other streaming services
10:20 - The content vs what the consumer wants
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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
#Salesforce #Connections
Watch more episodes of Connections on Salesforce+: https://www.salesforce.com/plus
Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.
0:00 - Connections Intro
1:30 - Alex Mahon’s background
2:02 - What brought Mahon into media
2:55 - How to keep your audience and consumers in mind
3:25 - The importance of freedom and trust with creative ideas
3:50 - The mission of Channel 4
4:28 - How Channel 4 challenges the prejudices
5:00 - How Mahon brought in change
5:48 - Channel 4’s big transformation
7:30 - How Channel 4 dealt with COVID lockdown
9:10 - The importance of marketing shows to audiences
10:05 - Advice for other streaming services
10:20 - The content vs what the consumer wants
Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe
Learn more about Salesforce: Website: https://www.salesforce.com
Facebook: Facebook: salesforce
Twitter: Twitter: salesforce
Instagram: Instagram: salesforce
LinkedIn: LinkedIn: salesforce
About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
3 سال پیش
در تاریخ 1400/08/18 منتشر شده
است.
877,458
بـار بازدید شده