JCPenney's Single Biggest Mistake - Their Road to Bankruptcy

It's weird to see a company as old as JCPenney disappear into an abyss but that's the path they're headed. JCPenney tried to turnaround the company in 2011 by hiring the man behind the iconic Apple Stores and Target's turnaround in the 90s. The plan was big and bold but the board did not have the stones to ride out a tough few years of short term pain for long term transformation. You could say department stores on their own may be doomed but Ron Johnson had a plan to try and turn it around. We'll never know if his plan would have worked but this video gives you some historical context as to what happened. Resources for the video: Ron Johnson on Gimlet's Without Fail: www.gimletmedia.com/without-fail/the-man-behind-th… Ron Johnson's "Re-launch" presentation from 2012 - www.businessinsider.com/ron-johnson-reveals-how-he… Vintage JCPenney Auto Center Video -    • JCPenney Auto Center commercial   Check out more @ TheKavalier.com/ Sign up for my future giveaways or Book Club: j.mp/TKmcEL My Brand Tracker: bit.ly/2uNfWtN The Buttoned Up Podcast - Modest Man x The Kavalier iTunes: apple.co/2oWTJKs Google Play: bit.ly/2nQ6ZiJ The Kavalier on Twitter: twitter.com/the_kavalier Instagram: instagram.com/the_kavalier/ My Family: ShanahanClan.org/ For reference, I am 6’4 usually 170lb. Typical sizes of clothing: T-shirts: S Long sleeve shirts/button downs: M Dress Shirts: 15.5 x 35 Pants: 30 x 34 Dress Shoes: 12 This video is not sponsored, I am unboxing on camera because I love the brand and want to share better menswear with the world. This video probably contains affiliate links which support the channel. Have a product you would like me to review? Comment below or email [email protected] The Kavalier is an independent review network presented by Jon Shanahan for men’s lifestyle products from online only retailers including Everlane, Beckett and Simonon, Frank and Oak, Bonobos, Five Four Club, Mizzen and Main, Trunk Club, Fashion Stork, Bombfell, threads for gents, bespoke post, Jack Erwin, Foremost Edition, Dollar Shave Club, Mack Weldon, MeUndies, Satchel and Page, Dapper Classics, Hall and Madden, Suitable, Indochino, and Gustin. Including products from companies from Casper & Leesa Mattresses, Calvin Klein, Ledbury, Burberry, Banana Republic, Charles Tyrwhitt, J Crew, Marine Layer, Stitch Fix, Barbour, Orvis, Baxter of California, and more! Suggestions for products and companies are always appreciated- Comment below

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