2년차 패션브랜드 글로니, 월 5천 적자 탈출하고 연 70억대 달성하기까지

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A 2nd-year fashion brand Glowny from exiting a $50,000  deficit to reaching a $5M annual sales

You glow differently🐰✨ This is a message by a female fashion brand, Glowny.
A story of starting a business from depop, an American version of Karrot, to [Spooning], a reselling shopping mall, all the way to [Glowny], a fashion brand!
What was the reason behind quitting [Spooning] that even reached an annual sales of $700,000 in just a day?
What were the key strategies of [Glowny] to reach an annual sales of $5M after overcoming a -$40,000 deficit every month?
Let's find out the shining story of Glowny's CEO Choi Jane and Director Choi Ji-ho💗
00:00 Introducing Glowny
00:49 A fashion business started in the U.S.
04:29 Spooning, a reselling shopping mall
07:40 Spooning's story of hitting the jackpot and being penniless
09:52 From wholesale marketing to
11:20 Glowny's exponential growth
13:14 Glowny's marketing strategy: Content
15:59 Glowny's growing pains: Blowing customer inquiries
17:53 Why taking care of VIPs is the key for brands
19:53 Business owners that are holding on for dear life
22:22 Glowny in the future

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