How To Build Brand Heritage With Story & Emotion

Brand Master Academy
Brand Master Academy
1.8 هزار بار بازدید - 3 سال پیش - By the end of this
By the end of this video you’ll know how to build brand heritage for your brand using brand storytelling and nostalgia branding.

What Is Brand Heritage & Brand Origin? (Nostalgia Marketing Examples):
What Is Brand Heritage & Brand Origin...

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First you’ll learn what brand heritage and heritage branding is and how it give the target market a compelling & emotional reason to choose one brand over another.

Next, we’ll look at why heritage branding is so effective in modern marketing and how humans are drawn to emotion and story through their DNA.

Then, you’ll discover that heritage branding is not just for vintage or 100 year old brands and how you can leverage heritage and nostalgia through story.

Next, we’ll get down to business and map out an easy to follow 5-step roadmap on how to build brand heritage through story and emotion.

0:00 How To Build Brand Heritage With Story & Emotion
1:04 Why Heritage Branding So Effective?
2:06 Isn't Heritage Branding For Old Brands?
2:32 How To Use Story To Build Brand Heritage
3:12 How Do You Create A Brand Story?
4:14 Step #1 Document Your Journey
5:06 Step #2 Elaboration, Not Fabrication
5:47 Step #3 People Are The Best Stories
6:38 Step #4 Extract The Aligned Narrative
7:33 Step #5 Evoke Nostalgia Through Association


#brandheritage #Buildbrandheritage #Brandheritagestory #Nostalgiamarketing #Nostalgiabranding #Brandorigin #Brandoriginstory #Heritagebrandingexamples #Brandheritagemodel #Brandheritagemarketing #brandstrategy #brandmasteracademy

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3 سال پیش در تاریخ 1400/02/09 منتشر شده است.
1,809 بـار بازدید شده
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