The Product Mix Pricing Strategies - Marketing Management - Marketing topics - in URDU HINDI

Today we are going to discuss the product mix pricing strategy

What is a product mix pricing strategy?

The product mix is the collection of products and services that a company chooses to offer its market. Pricing strategies range from being the cost leader to being a high-value, luxury option for consumers.


Product Mix Pricing Strategy | product line and captive product pricing | optional product pricing bundling pricing by product pricing are explained with examples


New Product Pricing Strategies & Product Mix Pricing Strategies

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Five product mix pricing situations
Product line pricing – the products in the product line.
Optional product pricing – optional or accessory products.
Captive product pricing - complementary products.
By-product pricing – by-products.
Product bundle pricing – several products.

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