Celsius CEO Explains How They Win in Energy Drinks | Odd Lots
1.7 هزار بار بازدید -
6 ماه پیش
-
Go to any deli or
Go to any deli or 7-Eleven these days and you're sure to see a gigantic, technicolor wall of beverages. There are juices and sodas and CBD-infused beverages and caffeinated energy drinks as far as the eye can see. The wall just keeps getting larger. And whereas in the past you might just see Red Bull and Monster in the energy drink space, now there are numerous competitors, with a wide range of flavors and branding. So what does it take to stand out in this booming market? And how do you get your beverage on that gigantic wall? On this episode, we speak with John Fieldly, the CEO and president of Celsius Holdings, about how his company became the third largest energy drink company in the US. We discuss what it takes to succeed in terms of branding, packaging, distribution and shelf-space.
See omnystudio.com/listener (omnystudio.com/listener) for privacy information.
Bloomberg's Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Monday and Thursday for interviews with the most interesting minds in finance, economics and markets.
Subscribe to Bloomberg Podcasts: bit.ly/BloombergPodcasts
Check out more Odd Lots: • Odd Lots
Get the Odd Lots newsletter via www.bloomberg.com/account/newsletters/oddlots
And for all things Odd Lots, visit www.bloomberg.com/oddlots
Visit our other YouTube channels:
Bloomberg Television: youtube.com/@markets
Bloomberg Originals: youtube.com/bloomberg
Quicktake: youtube.com/@BloombergQuicktake
#Bloomberg #Podcast #OddLots
Visit us: www.bloomberg.com/podcasts
Follow Bloomberg Podcasts on Twitter: twitter.com/podcasts
For coverage on news, markets and more: www.bloomberg.com/video
6 ماه پیش
در تاریخ 1402/12/17 منتشر شده
است.
1,736
بـار بازدید شده