Why half of all Premier League transfers fail

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When your team makes a big signing you are filled with hope, and expectation that this new player will transform your fortunes and push your team to the next level. But it doesn’t always work like that. In fact, according to research it doesn’t work like that 50% of the time.

Jon Mackenzie analyses this research and applies it to the biggest Premier League transfers made during the 2022/23 season.

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Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com

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