No.3 ~ Features of Advertising || Example ||

Student Notes
Student Notes
15.1 هزار بار بازدید - 4 سال پیش - 📕 Advertising Management Book series
📕 Advertising Management Book series 📕

Advertising Management Book series

=============================

📕 Production and Operation Management Book Series 📕

Production & Operation Management Boo...

=============================

✅ How to Purchase Advertising Management Book PDF ✅

Advertising Management and personal s...

=============================


Features of advertising

1.) Paid Form
2.) Impersonal Presentation
3.) Speedy and Mass Communication
4.) Target oriented

1.) Paid Form

Only that attempt of the seller on which he/she has spent some money to communicate information to the consumer is called advertising. Whatever may be the media each medium and media vehicle cost the advertiser.

For example :- If an editor of some magazine, on his own, publishes news about a particular product, it will convey to the consumers necessary information regarding that product but no expenditure has been incurred by the seller for this publication As such, it cannot be called advertising. It may be called propaganda or publicity. Thus, any information about a product communicated free of cost cannot be termed as advertising.

2.) Impersonal Presentation

Advertising is non-personal presentation of information. In other words, it is not for an individual. Advertising cover mass population.

3.) Speedy and Mass Communication

Advertising is a speedy medium of communication. Besides being speedy, its operational area is extremely vast. In other words, it reaches many people simultaneously.

4.) Target oriented

Advertisements focused upon the needs and want of target customers and markets. Advertisements depict target customers and markets For example, protein health drinks like Horlicks, Complan, etc., are targeted towards children, focusing upon parent's emotions, pointing towards excelling in studies, sports, and beating the competition.

explain the features of advertising
features of advertising
features of advertising in Hindi
features of advertising by student notes
4 سال پیش در تاریخ 1399/11/02 منتشر شده است.
15,101 بـار بازدید شده
... بیشتر