Epicurean Nudging – A Triple Win Model | Pierre Chandon | TEDxINSEAD

Research by Pierre Chandon, the L'Oreal Chaired Professor of Marketing, Innovation and Creativity at INSEAD on “Epicurean nudging” shows how pleasure can be a path to healthier eating and how food marketing can be a force for good, helping to align health, business, and pleasure. Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD and the Director of the INSEAD Sorbonne University Behavioral Lab. He was a faculty member, or a visiting scholar, at Harvard Business School, Wharton, Kellogg, and London Business School. He is an expert in food marketing and the behavioral science of eating. He has been the recipient of the most prestigious research, case writing, and teaching awards in his field. His current area of interest is how “Epicurean nudges” can help align health, business, and pleasure by making eaters happier to spend more for less food. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

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