Purelei: Wie das Schmuck-Startup die D2C-Krise gemeistert hat
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2 ماه پیش
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Nicht wenige D2C-Brands mussten in
Nicht wenige D2C-Brands mussten in Deutschland im vergangenen Jahr ums Überleben kämpfen. Purelei hingegen hat es als E-Commerce-Marke geschafft, im Jahr 2023 profitabel zu wachsen. Co-Founderin Alisa Jahnke stellt auf dem OMR Festival 2024 das D2C-Playbook ihrer Brand vor und zeigt, mit welchen Maßnahmen Purelei weiterhin Neukund*innen generiert und Bestandskund*innen nachhaltig begeistert. In ihrer Keynote gibt sie Einblicke, wie die Marke Beauty als zweites Standbein aufbaut, wie Corporate und Content Creator als D2C-Marketingkanal funktionieren, wie Purelei Community-Building betreibt und Marketplaces ausbaut.
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At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 70,000 visitors in 2023, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: omr.com
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Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube
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At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 70,000 visitors in 2023, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: omr.com
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OMR Festival: https://moin.omr.com/45bOuHz
OMR Daily German: http://bit.ly/OMRdaily
OMR Daily English: http://bit.ly/OMRdailyEn
OMR Podcast: http://bit.ly/OMRpodcast
OMR Jobs & HR https://moin.omr.com/3IpLYnA
OMR Education https://moin.omr.com/OMReducation
OMR Reviews https://moin.omr.com/OMRreviews
OMR Podstars https://moin.omr.com/OMRpodstars
OMR Facebook https://moin.omr.com/3pIzgJW
OMR Instagram https://moin.omr.com/42Z8afR
OMR Twitter https://moin.omr.com/3Ih6Kpj
OMR LinkedIn https://moin.omr.com/3pWKDhC
OMR XING https://moin.omr.com/3pzALtN
2 ماه پیش
در تاریخ 1403/02/19 منتشر شده
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