Google Ads Conversion Tracking vs. GA Goal Import: Which one to choose?

Conversion Tracking in GoogleAds can be done in two different ways. Either you install the Code you get from Google Ads directly and install it onto your Success page or you utilize the Goal Import method from your Google Analytics account. What are the differences between the two methods? What are the similarities? And which one should you choose? Let’s find out in this video….

OUTLINE

00:00-Intro
01:30-Set-up Google Ads Conversion Tracking vs Import GA Goal Conversion  
05:24-Google Ads Conversion Tracking  
08:06-Google Analytics Conversion Tracking Import  
10:12-How GA and Google Ads Tracking Mechanism Differ?
11:34-Google Ads Conversion Tracking
11:59-Google Analytics Conversion Tracking Import
16:03-Attribution of Sales  
17:56-Advantages of Google Ads Conversion Tracking?
19:40-Advantages of Google Analytics Tracking
20:46-When to Use GA or Google Ads Tracking?
21:24-Recommendation  
27:29-Summary

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