Plussz Victor Matfield Campaign (Afrikaans Version)
552 بار بازدید -
9 سال پیش
-
Plusssz is a range of
Plusssz is a range of effervescent multivitamins launched by Activo Health.
Each tablet consists of a dual layer with the one layer being all the vitamins you need for the day plus an added boost of Vitamin C or Iron or Magnesium or…..
There are 7 products in the range plus 2 products for the kids.
We wanted to communicate that the range is suitable for the whole family. Victor Matfield has a reputation as a family man so we approached him and his family to be the campaign.
The campaign consisted of the TV ad, the radio ad and point of sale in store. We had life size standees of Victor in the stores. The campaign was such a success that our standees were being stolen out of the stores.
Each tablet consists of a dual layer with the one layer being all the vitamins you need for the day plus an added boost of Vitamin C or Iron or Magnesium or…..
There are 7 products in the range plus 2 products for the kids.
We wanted to communicate that the range is suitable for the whole family. Victor Matfield has a reputation as a family man so we approached him and his family to be the campaign.
The campaign consisted of the TV ad, the radio ad and point of sale in store. We had life size standees of Victor in the stores. The campaign was such a success that our standees were being stolen out of the stores.
9 سال پیش
در تاریخ 1394/11/27 منتشر شده
است.
552
بـار بازدید شده