PODCAST: Wilson is SHIFTING the tennis world w/ new racquets; Michael Schaeffer explains exactly how
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The WILSON Shift tennis racquets
The WILSON Shift tennis racquets are available soon (July 14th!) so until then we talk all about what sets these racquets apart and where they fit in the Wilson lineup (think maybe between a BLADE, Ultra and Clash?!) and how they used player feedback from tennis fanatics all over the world to create this new family of frames! Michael Schaeffer from Wilson answers all of our questions and even some of yours!
➤Shop Wilson SHIFT tennis racquets: https://www.tennis-warehouse.com/Wils...
➤Shop more Wilson Racquets: https://www.tennis-warehouse.com/Wils...
DEMO NOW: Wilson Shift 99 Pro Racquet: http://www.tennis-warehouse.com/descp...
Wilson Shift 99 Racquet: http://www.tennis-warehouse.com/descp...
0:00:01 intro, Michael Schaeffer, Global Product Director at WILSON Racquet Sports
0:01:00 Clash and lessons learned to create Shift
0:01:28 SHIFT concept to creation & where it fits in the Wilson Lineup
0:02:20 Wilson playtesting
0:03:47 feedback from playtesting and the next steps
0:08:00 making the prototype play even better
0:09:29 Innovation at Wilson & bending technologies
0:10:05 changing the way racquets bend! flexible & stable = vertical bending
0:12:16 definition of VERTICAL BENDING
0:14:05 Question, "Wilson says how plush and soft these racquets are but the spec says the racquet's stiffness rating is high -- EXPLAIN!"
0:16:10 explain the feel of what SHIFT is like in your hands
0:18:50 Shift 99 Pro
0:21:14 "Are we going to see this technology in more Wilson racquets?" & Wilson family segments
0:22:46 Pros testing the Shift racquets and who the pro influence (and yes, I meant Madison Brengle, not Lauren!)
0:25:10 Prototype vs. Final cosmetic & consumer feedback
0:28:30 WHEN WILL GROMMETS BE AVAILABLE?!?!?
0:29:10 What is the best string set up for the SHIFT racquets?!
0:31:10 What players are you targeting for the Shift racquets? Who should be using Shift?!
0:33:00 Michelle's playtest feedback
0:34:15 How the prototype changed due to feedback and what the racquet now offers
0:35:00 "Will more versions of the SHIFT racquets come out in 2023?"
0:37:10 Any fun stories to share from the journey of SHIFT?! & how many prototypes were there?!
0:41:20 "blind" playtesting
0:43:30 Why you should try SHIFT no matter what :)
Thank you for listening!
--- Shop with us all over the WORLD ----
🇺🇸 Tennis Warehouse -- http://www.tenniswarehouse.com
🇪🇺 TW Europe -- http://tenniswarehouse-europe.com
🇦🇺 Tennis Only AUS -- http://tennisonly.com.au
More Tennis Videos:
➤TW Weekly VLOGs: VLOG 2020
➤Tennis Racquet Reviews: Tennis Warehouse Racquet Playtest Rev...
➤Tennis Shoe Reviews: Shoe Reviews & All Things Tennis Shoe...
➤Tennis String Reviews: All things tennis STRING! Playtest re...
➤Weekly Tennis Drill: IMPROVE Your Game; Learn More About T...
➤ SUBSCRIBE: @tenniswarehouse
➤ LISTEN to our Podcast: https://www.tennis-warehouse.com/podcast
➤ FACEBOOK:
🇺🇸 Facebook: tenniswarehouse
🇪🇺 Facebook: TWEEnglish
🇦🇺 Facebook: OfficialTennisOnly
➤ INSTAGRAM:
🇺🇸 Instagram: tenniswarehouse
🇪🇺 Instagram: tenniswarehouseeurope
🇦🇺 Instagram: tennisonly
➤ TWITTER:
🇺🇸 Twitter: tenniswarehouse
🇪🇺 Twitter: twe_europe
➤ Improve Your Game: http://bit.ly/TWIMPROVE
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Always offering the latest-and-greatest, Tennis Warehouse’s ever-expanding inventory of tennis gear, reviews and content reaches well beyond what we can showcase on our website. We promise to keep you up to date with gear reviews on the newest racquets, shoes, strings, bags and more all while offering knowledge on how to improve your game with gear and technique! We also take you behind the scenes and offer you insight from touring pros and industry experts. Be sure to tune in every week for access to our Talk Tennis Podcast, our Weekly Drill, Reviews on Gear, Sneak Peeks and First Looks as well as our Weekly VLOG, which appears every Friday. Our highly knowledgeable product specialists are also players and are ultra passionate about the sport, so they always have a unique perspective when it comes to all things tennis. Tennis Warehouse is committed to offering players of any level and age the best products at the best prices no matter where you are in the world!
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
#TennisWarehouse #wilsontennis #tennispodcast
➤Shop Wilson SHIFT tennis racquets: https://www.tennis-warehouse.com/Wils...
➤Shop more Wilson Racquets: https://www.tennis-warehouse.com/Wils...
DEMO NOW: Wilson Shift 99 Pro Racquet: http://www.tennis-warehouse.com/descp...
Wilson Shift 99 Racquet: http://www.tennis-warehouse.com/descp...
0:00:01 intro, Michael Schaeffer, Global Product Director at WILSON Racquet Sports
0:01:00 Clash and lessons learned to create Shift
0:01:28 SHIFT concept to creation & where it fits in the Wilson Lineup
0:02:20 Wilson playtesting
0:03:47 feedback from playtesting and the next steps
0:08:00 making the prototype play even better
0:09:29 Innovation at Wilson & bending technologies
0:10:05 changing the way racquets bend! flexible & stable = vertical bending
0:12:16 definition of VERTICAL BENDING
0:14:05 Question, "Wilson says how plush and soft these racquets are but the spec says the racquet's stiffness rating is high -- EXPLAIN!"
0:16:10 explain the feel of what SHIFT is like in your hands
0:18:50 Shift 99 Pro
0:21:14 "Are we going to see this technology in more Wilson racquets?" & Wilson family segments
0:22:46 Pros testing the Shift racquets and who the pro influence (and yes, I meant Madison Brengle, not Lauren!)
0:25:10 Prototype vs. Final cosmetic & consumer feedback
0:28:30 WHEN WILL GROMMETS BE AVAILABLE?!?!?
0:29:10 What is the best string set up for the SHIFT racquets?!
0:31:10 What players are you targeting for the Shift racquets? Who should be using Shift?!
0:33:00 Michelle's playtest feedback
0:34:15 How the prototype changed due to feedback and what the racquet now offers
0:35:00 "Will more versions of the SHIFT racquets come out in 2023?"
0:37:10 Any fun stories to share from the journey of SHIFT?! & how many prototypes were there?!
0:41:20 "blind" playtesting
0:43:30 Why you should try SHIFT no matter what :)
Thank you for listening!
🇺🇸 Tennis Warehouse -- http://www.tenniswarehouse.com
🇪🇺 TW Europe -- http://tenniswarehouse-europe.com
🇦🇺 Tennis Only AUS -- http://tennisonly.com.au
More Tennis Videos:
➤TW Weekly VLOGs: VLOG 2020
➤Tennis Racquet Reviews: Tennis Warehouse Racquet Playtest Rev...
➤Tennis Shoe Reviews: Shoe Reviews & All Things Tennis Shoe...
➤Tennis String Reviews: All things tennis STRING! Playtest re...
➤Weekly Tennis Drill: IMPROVE Your Game; Learn More About T...
➤ SUBSCRIBE: @tenniswarehouse
➤ LISTEN to our Podcast: https://www.tennis-warehouse.com/podcast
➤ FACEBOOK:
🇺🇸 Facebook: tenniswarehouse
🇪🇺 Facebook: TWEEnglish
🇦🇺 Facebook: OfficialTennisOnly
➤ INSTAGRAM:
🇺🇸 Instagram: tenniswarehouse
🇪🇺 Instagram: tenniswarehouseeurope
🇦🇺 Instagram: tennisonly
➤ TWITTER:
🇺🇸 Twitter: tenniswarehouse
🇪🇺 Twitter: twe_europe
➤ Improve Your Game: http://bit.ly/TWIMPROVE
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Always offering the latest-and-greatest, Tennis Warehouse’s ever-expanding inventory of tennis gear, reviews and content reaches well beyond what we can showcase on our website. We promise to keep you up to date with gear reviews on the newest racquets, shoes, strings, bags and more all while offering knowledge on how to improve your game with gear and technique! We also take you behind the scenes and offer you insight from touring pros and industry experts. Be sure to tune in every week for access to our Talk Tennis Podcast, our Weekly Drill, Reviews on Gear, Sneak Peeks and First Looks as well as our Weekly VLOG, which appears every Friday. Our highly knowledgeable product specialists are also players and are ultra passionate about the sport, so they always have a unique perspective when it comes to all things tennis. Tennis Warehouse is committed to offering players of any level and age the best products at the best prices no matter where you are in the world!
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
#TennisWarehouse #wilsontennis #tennispodcast
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