Should Youth Athletes Build a Brand For NIL?

As a parent of a youth athlete, is it a good idea to build a brand to help your kid have higher NIL earning potential later on in their sports career? Should middle and high school athletes be thinking ahead about their NIL (name, image and likeness) rights and potential?
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• #nil
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• #name_image_likeness
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• #ncaa_nil
• #nil_for_youth_athletes
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• #nil_high_school