Making ice cream in the 21st century | Jeni Britton Bauer | TEDxColumbus

With the odds stacked against them, Jeni and her team reimagined and rebuilt her company from the ground up in the summer of 2015, turning a cataclysmic event into a triumphant revival. In this interview with Mike Bills, The Director of the Center for Innovation at The Ohio State University, Jeni shares how 21st century thinking opened up a path forward, and how her company has come back with intensified focus, clarity, and a deep sense of gratitude.

Jeni Britton Bauer opened Jeni’s Splendid Ice Creams in 2002 with the singular goal to make better ice cream. Today Jeni’s is a community of growers, makers, artists, writers, doers, mathletes, dairymen and beekeepers who make every batch of ice cream with milk from grass-grazed cows, Ohio wildflower honey, whole fruits, vegetables, and herbs from nearby farms, as well as rare, carefully sourced ingredients from around the world, including Fair Trade Ndali Estate Vanilla, Direct Trade bean-to-bar Askinosie Chocolate, and Direct Trade Intelligentsia Coffee.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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