Why WhatsApp lost the privacy plot in its new commercial

WhatsApp’s recent commercial, a part of its privacy campaign, is a prime example of how a few poor creative decisions can derail a previously successful effort. Though the brand was headed in the right direction, it made a few errors along the way — starting with a script that focused disproportionately on the story of the protagonist than the security features WhatsApp offers.--------------------------------------------------------------------------------------------- Exclusive content, special privileges & more – Subscribe to ThePrint for Special benefits: theprint.in/subscribe/ --------------------------------------------------------------------------------------------- Connect with ThePrint » Subscribe to ThePrint: theprint.in/subscribe/ » Subscribe to our YouTube Channel: bit.ly/3nCMpht » Like us on Facebook: www.facebook.com/theprintindia » Tweet us on Twitter: twitter.com/theprintindia » Follow us on Instagram: www.instagram.com/theprintindia » Find us on LinkedIn : www.linkedin.com/company/theprint » Subscribe to ThePrint on Telegram: t.me/ThePrintIndia » Find us on Spotify: spoti.fi/2NMVlnB » Find us on Apple Podcasts: apple.co/3pEOta8

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