What is In-App Messaging? Examples and Best Practices to Nail Your In-App Messages

🌟 In-app messages are everywhere! Even as you are reading this, you can spot in-app messages in the YouTube interface, and that's the beauty of it. You can use all those tiny moments to promote, educate, and inform your users. Let's talk how 👇 📌 Chapters: https://www.seevid.ir/fa/w/qjOm4wjqbf0 - Intro https://www.seevid.ir/fa/w/qjOm4wjqbf0 - What is In-App Messaging? https://www.seevid.ir/fa/w/qjOm4wjqbf0 - In-app messages vs push notifications https://www.seevid.ir/fa/w/qjOm4wjqbf0 - Why in-app messages matter? https://www.seevid.ir/fa/w/qjOm4wjqbf0 - 1- Onboarding https://www.seevid.ir/fa/w/qjOm4wjqbf0 - 2- Precision https://www.seevid.ir/fa/w/qjOm4wjqbf0 - 3- User Engagement https://www.seevid.ir/fa/w/qjOm4wjqbf0 - Pros & Cons of In-App Messages https://www.seevid.ir/fa/w/qjOm4wjqbf0 - In-App Messaging Best Practices & Examples https://www.seevid.ir/fa/w/qjOm4wjqbf0 - 1- User Onboarding - Slack & LinkedIn https://www.seevid.ir/fa/w/qjOm4wjqbf0 - 2- Collecting Feedback - Grammarly https://www.seevid.ir/fa/w/qjOm4wjqbf0 - 3- Announcing New Features & Updates - Google Docs https://www.seevid.ir/fa/w/qjOm4wjqbf0 - 4- Upselling - Spotify & YouTube https://www.seevid.ir/fa/w/qjOm4wjqbf0 - Wrapping Up 📌 Resources: Start your free 14-day trial with UserGuiding: https://hubs.la/Q02vkjVd0 Check out our full article on In-App Messaging: https://userguiding.com/blog/in-app-messaging/ 📌 Connect with Us: Twitter: https://twitter.com/UserGuiding LinkedIn: https://www.linkedin.com/company/userguiding/ Reach out to Serra: https://www.linkedin.com/in/serra-alban/ 🔗 Watch Next: What is User Onboarding: https://www.seevid.ir/fa/w/nPh-zueXIFI Top Onboarding UX Patterns: https://www.seevid.ir/fa/w/BjGyRILlges How to Announce New Features: https://www.seevid.ir/fa/w/6tTF06EyGto New Feature Onboarding: https://www.seevid.ir/fa/w/h0dhcvRbY8k Top Product Success Metrics: https://www.seevid.ir/fa/w/CkHeXWmMbUE Top Examples of Gamified UX: https://www.seevid.ir/fa/w/FV7NWlXR6Nk What is an Aha! Moment: https://www.seevid.ir/fa/w/Cucx3OyT8Wo How to Design a Mobile User Onboarding: https://www.seevid.ir/fa/w/Hngmzyiwzhc 📝 About this video: In this video, we'll delve into the fascinating world of in-app messaging and its significance for improving user experiences. We'll also showcase some noteworthy examples to illustrate the power of this strategy. Imagine a world where technology has advanced, but we still receive messages outside of apps in 2024. It feels out of touch, right? Well, today, we're discussing in-app messaging, its importance, and its role in enhancing user engagement. In-app messaging refers to well-targeted notifications that users encounter while using mobile or desktop apps. These messages serve various purposes, from facilitating onboarding processes to announcing product updates and promotions, all within the user interface. But why do in-app messages matter? They play a crucial role in user onboarding, ensuring that users have a smooth and enjoyable experience when they first interact with an app. In-app messages also offer precision, delivering messages at the right moment and in the right context, unlike emails or push notifications. Moreover, they can significantly boost user engagement by setting the tone and creating a positive user experience. While in-app messages offer numerous benefits, it's essential to use them thoughtfully. Overusing them or not complementing them with emails and push notifications can disrupt the user experience. Now, let's take a sneak peek at some best practices and examples: User Onboarding: Some apps, like LinkedIn and Slack, excel in user onboarding through strategic in-app messages. They use tooltips, modals, and empty states to guide users seamlessly and ensure a smooth onboarding process. Collecting Feedback: Effective feedback collection is crucial, and apps like Grammarly do it right. Their unintrusive in-app messages make users feel heard and valued, creating a channel for sharing thoughts and opinions. Announcing Updates: Apps like Google Docs and Apple use concise and user-friendly in-app messages to announce new features. They understand the importance of communicating updates effectively to engage users. Upselling: Spotify and YouTube leverage in-app messages to encourage users to upgrade to premium services without being intrusive. They provide valuable information about premium offerings, increasing the chances of conversions. In-app messaging is a powerful strategy for enhancing user experiences and ensuring effective user onboarding. To explore this topic further, check out the description for more details and a UserGuiding free trial. This is Serra from UserGuiding; see you next time for more insights! #inappmessages #inappmessaging #userexperience #ux

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