Insights from Brand Builders – Stuart Spencer, Group Chief Marketing Officer, AIA

As part of the 2023 launch of the world's most valuable brands, watch this interview with Martin Guerrieria, Head of BrandZ with Stuart Spencer, Group Chief Marketing Officer, AIA about key brand-building strategies that differentiate, protect value, and advance sustainability credentials. You can find a written feature of this interview in the Kantar BrandZ global report, with more interviews with global brand builders: www.kantar.com/campaigns/brandz/global