How I Transformed Canada Goose Into A Billion-Dollar Brand

When Dani Reiss took the reins as CEO of Canada Goose at age 27, he was running a company that brought in $2.2 million a year in revenue. Today, the luxury brand is worth $1.1 billion. Canada Goose parkas, with their iconic shoulder patches, cost over $1,000 and the company sells over one million jackets a year. Correction: In fiscal year of 2023, Canada Goose has brought in $878 million in revenue. An earlier version misstated this information. Produced by: Beatriz Bajuelos Supervising Producer: Jessica Leibowitz Camera: David Estrada Editor: Marisa Forziati Additional Camera: Valentina Duarte, Liam Mays Animator: Gene Kim, Elham Ataeiazar Reporter: Megan Sauer Narrator: Nicolas Vega Subscribe to CNBC Make It: cnb.cx/2kxl2rf About CNBC Make It: CNBC Make It is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: www.cnbc.com/make-it Find CNBC Make It. on Facebook: cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt How I Transformed Canada Goose Into A Billion-Dollar Brand

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