Nicosia Model of Consumer Behavior, Francesco Nicosia 1966 ,For BBA & MBA Student ,Easy explanation

Nicosia Model of Consumer Behavior  Francesco Nicosia 1966  For BBA & MBA Student Easy explanation

NICOSIA MODEL
This model focuses more on the company and its marketing techniques, asserting that this is what influences consumers' purchase decisions.



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Created By - Dr Vipin Kumar - P.HD , UGC NET , MBA
Contact - [email protected]  



Edited By - [email protected]