How (NOT) to save a company

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Twitter vs. Apple. Elon vs. Steve Jobs. I mean, kinda, we’ll get to that in a minute. Point being, Twitter is what everyone is talking about right now. Especially on Twitter. More than FTX imploding — and exploding — at least at time of recording. More than Mark Zuckerberg laying off 11,000 people. More than Apple momentarily junking up the App Store with gambling ads. More than the FBI allegedly test-driving Pegasus spyware a couple or few years back.

Elon Musk speedrunning social network leadership fantasy camp  is what’s dominating the hearts and drama-stems of every doom-scroller and tech media thirst trapper in the 1218 universe.

So, what's going on?

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• #twitter