Snickers Google Misspellings
85 هزار بار بازدید -
11 سال پیش
-
To build on the digital
To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." Without seeding, it reached over 500,000 people within three days of launch.
11 سال پیش
در تاریخ 1392/02/13 منتشر شده
است.
85,052
بـار بازدید شده