New Retail in China: Why ALDI Shanghai Will Become A Success-Story – ALDI China Service Experience
5 هزار بار بازدید -
5 سال پیش
-
We at DONGXii are always
We at DONGXii are always curious about new user experiences in China! With its 1.4 bio. population and the impressive economic success of recent decades, China is the worlds most attractive consumer market.
Many foreign companies are dreaming the Chinese dream, but few of them actually make it.
Now ALDI opened its doors to the Chinese public and as our user-experience shows, ALDI has great potential to become a game-changer and benchmark for market entry into China and for New Retail.
Some key factors of their success are:
- Simultaneous O2O strategy (instead of only opening a brand-store on a Chinese e-commerce platform)
- Localised service experience (no compromises!)
- Small shop (taking it slowly)
- Seemless smartphone integration
- Focus on convenience
- The product portfolio consists exclusively of Hero products - ALDI has really done its job here!
- Prepared food and dedicated eating spaces
Many foreign companies are dreaming the Chinese dream, but few of them actually make it.
Now ALDI opened its doors to the Chinese public and as our user-experience shows, ALDI has great potential to become a game-changer and benchmark for market entry into China and for New Retail.
Some key factors of their success are:
- Simultaneous O2O strategy (instead of only opening a brand-store on a Chinese e-commerce platform)
- Localised service experience (no compromises!)
- Small shop (taking it slowly)
- Seemless smartphone integration
- Focus on convenience
- The product portfolio consists exclusively of Hero products - ALDI has really done its job here!
- Prepared food and dedicated eating spaces
5 سال پیش
در تاریخ 1398/04/19 منتشر شده
است.
5,060
بـار بازدید شده