Introducing Imua One | Southwest Airlines

Watch as a Southwest aircraft is painted into a special livery design. Imua One is dedicated to Southwest Employees and the people and communities in Hawaii who have welcomed us with warm aloha. Imua is a rallying cry in the Hawaiian language that translates to an urging forward, and it underscores a key value at Southwest—Teamwork. The eight central visual elements of the Imua One livery hold significance in Hawaii and at Southwest: Ohana (Family): Root in relationships. Honu (Turtle): Move with perseverance. Aina (Land): Find common ground. Ama (Support): Connect to strengthen and balance. Hoku (Star): Guide with purpose. Kai (Ocean): Harness good energy. Lokahi (Unity): Succeed with Teamwork. Imua (Forward): Go forward with strength, courage, and strong spirit. On April 28, 2023, Southwest marked the fourth anniversary of its first interisland flights within Hawaii. Subscribe to Southwest’s YouTube Channel here: youtube.com/user/NutsAboutSouthwest Produced by Southwest Airlines. At Southwest Airlines, our Purpose is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. Our Company Values are reminders that how we work is as important as what we do. It’s the attitude of our People; the power of a smile; someone going the extra mile for a Fellow Employee or Customer that sets us apart. We hope to share our Southwest Heart and our legendary Hospitality with you soon! Wanna get away? Book now: www.southwest.com/ For more stories about out #SouthwestHeart, visit the Southwest Community at community.southwest.com/ Follow us on social media: FACEBOOK: www.facebook.com/SouthwestAir/ TWITTER: twitter.com/SouthwestAir INSTAGRAM: instagram.com/SouthwestAir LINKEDIN: www.linkedin.com/company/southwest-airlines