Harder, Better, Faster, Stronger: Building a Thriving Sync Ecosystem. Curated by Too Young Ltd.

The audiovisual landscape is undergoing a revolution. In 2023 alone, a staggering media volume was produced, including 19k feature films, 14k video games, 10k scripted series, and a vast array of digital ads. However, the entirely manual sync licensing process takes at least one month from creative search to execution, and it is struggling to keep pace with this explosive growth. With the rise of AI-generated music and the boom of stock music, how can sync, a traditionally manual industry, compete in the current landscape and seize a larger volume of the millions of potential music placement opportunities?

This panel delves beyond the headlines to dissect the current state of licensing. Join us as we envision and shape a future-proof sync ecosystem. This discussion will focus on solutions that empower audiovisual content producers to curate the perfect soundtrack, ensure fair compensation for artists, and ultimately elevate the storytelling experience for global audiences.

This conversation is part of the Digital Licensing Sessions, in collaboration with Too Young Ltd.
Language: English
Speakers: James Armstrong (Sony Publishing), Andrea Lacroix (!K7), Frederic Schindler (Too Young Ltd.), Emma Lomas (Beggars Group)

ℹ️ More info: https://bit.ly/3NXcF32

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