Back to Basics Customer Lifetime Value

Join InfoTrust and Zodiac, a leader in predictive consumer behavioral modeling, as we run through the basics of using Customer Lifetime Value (CLV) and predictive analytics to supercharge your marketing and business strategy.

Specifically, we covered:

- The definition of Customer Lifetime Value (CLV)
- Why CLV is meaningful to your organization
- How to think about calculating CLV and why many methods are incorrect
- How to use CLV and predictive analytics to optimize your strategy and campaigns
- Common questions and concerns

Want the slides? Download them here: http://infotrustllc.com/back-to-basic...

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