Closing the intention action gap in sustainable behaviours: webinar from The Marketing Society & TBA

In the world we operate in there is a huge mission to increase sustainable behaviours. As businesses, organisations and marketers we are all struggling with how to tackle this in our businesses themselves and the consumer landscapes we often operate in. Many initiatives come up against the intention-action gap – when we seem to engage consumers’ minds and create good intentions yet consumers then fail to convert that into action.

Join us for a webinar presented by The Behavioural Architects Global Chairman, Crawford Hollingworth, Global Behavioural Intelligence Director Liz Barker and Rachel Letham from The Marketing Society. Find out more about The Behavioural Architects https://marketingsociety.com/behaviou...

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The Marketing Society is an exclusive global network of senior marketers. Since 1959 we have emerged as one of the most influential drivers of marketing in the business community.

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