The three '..tives' of business analytics; predictive, prescriptive and descriptive

There are major changes afoot in the world of analytics as the familiar concept of business analytics yields to the less familiar world of predictive analytics. As it turns out, predictive analytics holds the key to unlocking the business value of Big Data, as the foremost analytics authority, Harvard Business School visiting professor Tom Davenport, reveals.

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• #big
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• #tom_davenport