Mental Accounting
67.2 هزار بار بازدید -
13 سال پیش
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Mental accounting is the shortcut
Mental accounting is the shortcut the brain takes to assign different values to the same amount of money, depending on how and when the money has been acquired. We look at this phenomenon of mental accounting through 4 stories and a few interesting scenarios in this lecture.
13 سال پیش
در تاریخ 1390/03/20 منتشر شده
است.
67,296
بـار بازدید شده